As a graphic design corporation 1 is continuously facing the challenges presented by Google. Does one really present graphic design concepts that would appeal to the public, the end user, or even designs that will appeal to the board of directors or does 1 present designs that conform to all the rules as stipulated by Google and the several numerous search engine specialist businesses that are proliferating the marketplace location.
These Search engine optimization firms will outline a list of strict guidelines that graphic style businesses must abide by when cretaing a website. These rules might in fact restrict design and limit the licence to be creative and the end result for a internet site may not be as aesthetic as one would like.
By conforming to Googles rules and designing internet sites that are extremely search engine friendly, graphic design organizations have produced web sites that are all similar in design and that are similar in layout. It has led to a conformity in style which has almost homogenised the look and feel of sites that are out there in the marketplace place and the internet site that are on-line.
Graphic designers need to be aware of the shift in style and find the happy medium between designing for the client and designing for Google. Obviously you have to be on b rief with the design but graphic designers need to be honest with their customers and relate to them the pitfalls of not keeping Search engine optimization in mind? when designing a website for any organization or and little comapny.
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